The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don

Posted on September 19, 2010 by admin

An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them.

You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.

One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.

Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.

There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to” , “tips”, “Guides to”, Methods in and others like that.

You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.

You can also use a subject that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services.

You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on.


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This is a subject that everyone seems to be arguing about at the moment. Everyone trying to second-guess Google’s actions – which they will NEVER do – and wondering whether reciprocal linking is dead, dying or if it is something worth carrying on.

Posted on September 19, 2010 by admin

‘Nuff of the speculation. Here’s the proof.

Google do not like reciprocal link directories and they can sniff one out a mile off. There was (notice the use of the past tense here) a link directory on my site until recently, but I have now removed it, because it had become as useful as a chocolate teapot.

Whilst the main front page of the site has retained it’s Google PageRank of PR5, in one of their last updates, Google relegated that directory, which had also previously had a PR5, to a PR 0.

Meanwhile, I had not altered my linking structure that pointed to it. I had not altered my policies either: I did not link TO any PR0 sites, kept the number of links per page down to a minimum and there were even text descriptions for each entry listed.

Google could tell what it was and acted as they saw fit.

There is no point wondering or whining about it. They can and they are doing so in order to provide better results to searchers. You can like it or lump it, but if you want them to give you decent listings, ranks or send you any traffic, their rules count.

My advice: forget *artificial* reciprocal linking completely. The time taken to maintain the directory, approve/disaprove submissions (mostly the latter, because the only people still asking for links are crappy PR0 sites and spammers) can be much better spent.

When you want to exchange links with other sites, make sure you do so in a natural way, by which I mean write about the other site in some way and place natural links within the body text.

And consider just giving to get. By which I mean, link out to useful things for the edification or entertainment of your visitors giving no consideration to the immediate usefulness of that link to you.

What goes around will come around. Once you are seen as useful, others will link to you. You do then get your links “reciprocated”, but it may not be from the same people to whom you linked.

That is the natural way of linking that Google wants to see.

Do not, under any circumstances, maintain anything (other than internal navigation) that could look like merely a list of links / link farm, because Google will find it, won’t like it and will penalize it.

Reciprocal linking, in the form of lists or directories merely created for that very purpose cannot do anything to help you with Google (quite the opposite, in fact) and therefore, est mortuus. [RIP]


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In May of 2006, among other announcements, Google announced Google Co-op. This article is a follow-on article to a previous article, “Google Co-Op Overview”, which provided a high-level overview of Google Co-op. This article will go into one of the components of Google Co-Op, Topics, in more detail than was covered in the previous article.

Posted on September 19, 2010 by admin

Google Co-Op is important to users for several reasons. Google Co-Op allows users to contribute information that will help Google to improve search results for everyone. In addition, Google Co-Op allows an end-user to customize their own search experience so that information that is more relevant and trusted will appear at the top of the user’s search results. Users accomplish this by subscribing to “trusted” sources of information. Information from those trusted sources will appear at the top of a user’s search results for relevant searches.

Google Co-Op is a beta-test service now being offered by Google. Anyone with a Google account may participate. While still in its infancy, Google Co-Op represents Google’s efforts to embrace social web and social search concepts in a major way to help improve Google search results. Google Co-op consists of two things:

1. Topics, which are simply a means of labeling web content
2. Subscribed links, which are a means for users to subscribe to a particular web site’s content

Topics can further be sub-divided into two things:

1. The ability to create an entire categorization or labeling scheme
2. The ability to simply provide labels for web content, which Google calls annotations

The remainder of this article will focus on the annotations aspect of Google Topics.

Annotations to URLs

Annotating URLs is perhaps the easiest part of Google Co-Op to understand. It also requires the least amount of technical expertise to implement. A “topic” is simply Google’s way of saying “area of interest”. Topics are a labeling or categorization scheme. Topics allow users a way of providing labels (which may also be referred to as tags, or categories) for information on the web (represented by URLs). Labels may be provided for an entire web site, portions of a web site, or even a specific web page. These “labels” provide some indication of the topic or topics for a given web site or page. In essence, they provide additional information on what the web site is all about.

Anyone with a Google account can label web sites. Google refers to the process of providing labels for web sites as “Annotating URLs”. An annotation is simply the association of a label, or multiple labels, with a URL. For example, a travel site might get the label “destination_guide”.

Users may use labels for topics that Google already has under development, which include: health, destination guides, autos, computer & video games, photo & video equipment, and stereo & home theater. Users may also develop their own labels for topics. For example, if a user has an interest in “wine” they may develop labels for the topic wine, which may include “wine_regions”, “wine_types”, etc. They can then use these labels to annotate sites that deal with wine.

An end user may submit their annotations to Google in one of two formats: 1) in a tab-delimited format (which can be created using Microsoft Excel or any spreadsheet); or 2) in an XML file. Perhaps the easiest format for most users to deal with is simply to create a spreadsheet where the first column contains a URL or URL pattern, and the subsequent columns contain labels, one label to a column. Further information that may be associated with a URL in subsequent columns includes:

  • Score – a ranking of relevance from 0 to 1 (0 to 100%)

  • Comment

  • Attributes – user defined attributes which may only be included in the tab-delimited file format

Annotation Examples

A few examples will go a long way to illustrate annotating URLs. If I were using a tab-delimited file to annotate a travel related web site it might look something like this:

URL&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp Label&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp Label&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp Label&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp Score Comment

http://www.travelsite.com/* &nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp sightseeing&nbsp&nbsp&nbsp museums &nbsp&nbsp shopping&nbsp&nbsp 1 &nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp Detailed destination information

If I were using an XML file to annotate the same travel related web site it might look something like this:

<Annotations>

<file>travelsite-annotations.xml</file>

<Annotation>

<about>http://www.travelsite.com/*</about>

<Label>

<name>sightseeing</name>

<score>1</score>

<Comment>Detailed destination information</Comment>

</Label>

<Label>

<name>museums</name>

<score>1</score>

<Comment>Detailed destination information</Comment>

</Label>

<Label>

<name>shopping</name>

<score>1</score>

<Comment>Detailed destination information</Comment>

</Label>

</Annotation>

</Annotations>

Conventions for Labels

There are some simple conventions that should be followed when labeling content. First it is important to understand that labels may be applied to URLs or wildcard URLs. Using wildcards makes it much easier to label a lot of content with a few statements. For example:

  • Labels applied to www.mywebsite.com/ would only apply to that specific page of the web site

  • Labels applied to www.mywebsite.com/* would apply to all URLs that starts with the URL “www.mywebsite.com”

  • Labels applied www.mywebsite.com/*tips would apply to all URLs that start with the URL “www.mywebsite.com” and contain the word “tips”

A single URL may have multiple labels. If using a tab-delimited file, each label must appear in its own column.

Labels should be all lower case with all punctuation and conjunctions (and, or) removed. For example, “hardware and software” would become “hardware_software”.

Labels should be as short as possible and as unambiguous as possible. Watch out for words that can mean multiple things.

Additional Information

There are many good places to find additional information. The first is the Google Co-Op Site (http://www.google.com/coop) where they have posted a Topics Developers Guide. The Google Co-Op FAQ is also helpful. There is also a good article entitled “How to Use Google Co-op” at Google Blogoscoped (http://blog.outer-court.com/archive/2006-05-11-n40.html).

Why is Labeling Content Important?

The process of labeling content will benefit everyone in several ways. Labels will provide Google with a vast amount of information about web sites, potentially down to a very granular, or individual page level. If an individual’s annotations are found to improve the quality of the search results, they will be shown to everyone. In essence, over time, Google will use annotations and other aspects of Google Co-Op to improve search results.

Conclusion

Annotating URLs is a relatively low effort task for individuals that can reap benefits for everyone – better and more relevant search results. While still in its infancy, and going through the growing pains that are normal for services that are in beta test, Google Co-op clearly has a lot of promise to enable Google to provide much more powerful and relevant search results to users.


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The four part of this article will concentrate on the link areas of the off-page optimization for Google. I will review 5 essential link areas.

Posted on September 19, 2010 by admin

Reciprocal linking does not have the effect it used to.
If you are asking for links right now, stop sending automated link requests. Instead, focus on getting natural links from related sites by using “link bait”, in other words, content that is worth linking to because of its value. When offered a link from partners, make sure their page doesn’t have more than 100 links already in it, look for 20 links max when possible, and also that their site is related to the theme of yours. At last, check that you are getting traffic from the link, or drop it.

“Article swap” and “article partitioning”.
Engage in “article swap” with link partners, and break articles in parts to create a series of them for your visitors to follow (partitioning). Include comments when applicable in all articles (in a different color to distinguish, hint: blue) since it gives visitors great commented content and overcomes duplicate content penalties.

Your internal linking structure.
You want PageRank to be passed to your traffic pages, so avoid absolute links to “About Us”, “Privacy Policy”, etc. Here the have a good combination of absolute and relative links is a must. Use absolute links within your content areas, not in you navigation. The PageRank score is directly affected by this. The “run of site links” filter includes internal pages now, so keep this in mind. Also make sure you have a relative link to your home page from every page. You should link to directories or portals that are authoritative as far as your external links. Always use your targeted keyword phrase for the anchor text. It is also wise to vary your anchor text when linking to your internal pages, and it always should match your unique phrase.

A few more words on PageRank.
Any PageRank of less than 4 is not counted by the algo. That explains why Google shows much less back links for any domain than other search engines. You need to gain good incoming related links, not just any links. Again, the “less is more” concept could be applied here as well. Few good quality links always out weight lots of low quality unrelated links from other sites. Outgoing links are viewed from a different angle, and are related to “the theme” of your site. There is an optimal ratio between the quality vs. the quantity in links. You need to get as many links from pages with a high PageRank and a low number of total links in them.

Your link campaign goals.
Set yourself some achievable goals when it comes to links. Be realistic, and try to get one link exchange, article swap, directory submission, forum comment, etc. per day. Verify quality of all links, and use the “no follow” link attribute or directly remove all links from any site with 100 or more links on their page that is not an authority site.


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Do you know that the easiest way to make money online now is to use Google Adsense? Google Adsense is like a pay-per-click advertising avenue, only that the generated pay-per-click revenue goes to you for putting up the Google Adsense Ads on your website pages.

Posted on September 19, 2010 by admin

For the last couple of months, Google Adsense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to make money online.

The key to success to make money with Google Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.

With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.

For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people’s services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.

There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.

1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.

2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.

When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Adsense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services.

With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image.

The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning.

The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem “useless”.

With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense.

For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated.

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Review Place recently awarded Perry Marshall’s Google AdWords Course a five-star rating for its fast yet effective crash course on the ins and outs of Google advertising.

Posted on September 19, 2010 by admin

“We’re pleased that the Google AdWords Course has earned Review Place’s top rating,” said Jeremy Flanagan, a spokesperson for Perry Marshall. “The course is full of my secrets for minimizing cost and maximizing profit with Google AdWords. Best of all, to show how dedicated I am to helping my customers save money while increasing business, the course is offered free-of-charge.”

Perry Marshall’s Google AdWords Course is a five-day program that delivers materials straight to your email inbox. The course teaches users how to make the most of Google AdWords: generating more site traffic while paying less for ads, understanding the more complicated features of the Google system, and the tricks of using Google’s affiliate marketing method, “GoogleCash.” The Google AdWords Course is available at no charge, making it a risk-free investment. For users who need more detailed information, Perry Marshall also offers The Definitive Guide to Google AdWords, an e-book that is guaranteed to help users lower advertising costs and increase site traffic.

“The Google AdWords Course is a necessity for anyone who is interested in getting more for their dollar,” said Andy West, the Press Relations representative for Review Place. “Our reviewers know how important this information is, especially as it is offered at no charge, and they have rated the course accordingly.”

One of the leading consumer-driven online communities, Review Place provides reviews on thousands of products and services. Review Place categories include home based businesses, employment services, relationship advice and many more. The site is dedicated to saving you time and money by providing quality information on the issues that impact your life. To see the complete list of categories, visit http://www.ReviewPlace.com.

To find out more about the Google AdWords Course and other related services, including descriptions, testimonials, and product reviews, please visit Review Place’s Web Gurus & Advice category at: http://www.reviewplace.com/cat-369-InternetBusinessTools–Web-Gurus-Advice.html.


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What is a landing page

Posted on September 19, 2010 by admin

That’s been a lot of talk about landing page these days. So, what’s a landing page? It’s the page your website visitor arrived at after clicking a link. The link could be on any page on your website or pay per click advertising or banner ads or keyword search.

The goal of landing page is to cause your visitors to take definite action. You don’t want your visitors to leave until you get them to do what you want them to do. To click on the buy button, to sign up for an affiliate program, to download a free ebook or software, to sign up for a course, or to subscribe to your free newsletter.

The landing page is a direct marketing copy. Your visitors landed here through a link on your webpage, an ad, a keyword search, pay per click advertising, banner ads, and now you want to convert them.

Here are some tips to design a good landing page…

1.Content Relevance

Your landing page content must be relevant to what people were looking for when they applied the click through. The closer the match is the higher the chances of conversion.

2.Be Concise

Net writing is different than offline writing. Generally, when people surf the Internet they give short attention span to what they are reading. So be concise. When visitors arrive at your landing page they are already predisposed to buy, or they want to get more information of your product or service.

By all means give them information but be concise. Don’t use more than three sentences to communicate a point. Think through and concise what you want to say. Use bulleted list to communicate the benefits of your product or service.

3.Get straight to the point

The landing page is a highly customized marketing copy for your product or service or affiliate product or service. Don’t distract your visitors with advertisements, links to other web pages. Don’t let your visitors wade through a whole bunch of hosh posh before they get to want they want.

4.Focus

Dedicate one landing page to only one product or service. Don’t try to promote multiple products (unless they are of the same product group)or services on one page. Create separate landing pages and campaigns if you have multiple products or services to promote. Focus on one product or one product group on each landing page.

5.Be Factual

Use facts and figures instead of generalities.

General: Prices Reduced
Factual: Prices Reduced by 20 percent

6.Clear Call to Action

Tell your visitors what you want them to do. Buy now, click here to download, fill in name and email address to subscribe or whatever. Keep all call to action text in bold.

7.Readable Text

Sure, there’s nothing much to look at a page with white background and black fonts. But it’s definitely easier to read the text than a red
background with black fonts. Remember, it’s the words that sell. Your website visitors must be able to read your text with ease.

8.Navigation Links

Not at all, if you could help it. The only link you want your website visitors to click on your landing page is the call to action link.

9.Graphics and Images

Keep visual effects to a minimum unless you are running an online audio or video business, real estate business, or selling holiday destinations. Keep in mind that for direct marketing it’s the words that sell. Graphics and images serve only to enhance your text communication, not cloud it.

10.Grammatical and Spelling Errors

Check through your text and correct all grammatical and spelling errors. Otherwise it gives your website visitors a negative impression of you and the company you represent. Once visitors have a negative impression, it becomes difficult to convince them of the product or service that you are promoting. First impression counts a lot.

11.Make it personal

Make it personal to connect with your visitors. Use a lot of You and Your in your text.

12.Make your text clear and simple to understand

Avoid colloquialism or jargons. Use terms and phrases that people readily understood. Use short sentences, and phrase them in the active voice.

A good landing page will always sport good conversion rate as compared to a poor one. Take the time to think and rethink, work and rework your landing pages. Don’t make the mistake of just optimizing for the search engines. You need to optimize your landing pages for humans too. Ultimately, it is humans that give you the sales.


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It may be the most lucrative job and business right now – trying to write ads from scratch that would make your audience to sit up and take attention. And it is actually not impossible. But it sure feels like it most of the time.

Posted on September 19, 2010 by admin

So what’s the big secret from those who can do it? It’s all in the steps you make. To write effective copy, whether it’s for your full color brochures and marketing brochures and color postcards, the big secret is to do it one step at a time.

Step 1: Questions first; answers later when you’re writing your sales copy.

You need to ask yourself four questions before you could go on with your sales ad copy: who are your target audience? How can you confirm your information? What will make them ignore your call? What is your call to action and your promise?

When you’re ready with your answers, then start writing your ad.

Step 2: Make a list of all your product’s features and check them twice. The more features you have, the better you can describe fully your product’s best qualities.

Step 3: Also make a list of the benefits – for every feature try to come up with as many benefits as you can.

Step 4: It’s all in the formula.

For every success there’s always a formula. Two of the popular formulas in copy writing are AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution). If you can create your own, the better.

Step 5: Develop a headline with a punch.

You can always get inspiration from other full color brochures and marketing brochures and color postcards. Every time you read something you like, write it down. When you’re in front of your sales ad copy, try to put your own details in place of what’s already written. Then you can use that for your headline to impress your target audience.

Step 6: Just write it!

The best strategy I believe is to just write it. Anything that comes to your mind, just fire away! If you let your imagination flow, you’ll most likely get a lot of inspiration for your sales copy. In fact, the more you let your emotions flow, the less likely that you’ll sound like anybody but yourself. The best thing is that you’ll be able to come up with your sales copy while customizing it to your own needs and requirements.

For comments and inquiries about the article visit: on Full Color Brochures,<a href=" http://www.printplace.com/printing/marketing-brochures.aspx
“> Marketing Brochures, Color Postcards


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I read a quote once:

Posted on September 19, 2010 by admin

“It’s not a tragedy not to achieve a goal it’s a tragedy not to have that goal to achieve!”
How many people wonder through life, without any aim or purpose, just passing the days? How many people with the best of intentions set a goal and go about trying to achieve it, and just because of an “issue”, they give up on the goal, then they fall into the aimless category?

How many people are just plain stubborn – like time – just go on and on to achieve their goal but don’t because they didn’t realise all that was hindering their success was a minor issue that could have been resolved if help had been sought!

To succeed in anything you need to have the right mindset, planning and action are simply not enough. You need a positive attitude, accept that you will make mistakes, accept that it wont happen by tomorrow and most importantly be willing to listen and learn (ask for help – don’t be afraid).

Whatever your goals are, at some point along the way it will involve money – whether your goal is to be the next Bill Gates or Warren Buffet or simply to help the helpless you still need money (via profit or donation). I’ve come across a straightforward and simple method of helping to achieve that goal, they are profiting from Internet Marketing. How many people use the internet now? It’s not small is it? – Lets face its only going to grow with increasing use in emerging markets like China and India (I was in India last year there is hardly any internet use – I felt lost without my buddy “the internet”!

These days, companies are looking for better methods they can relay their messages to potential consumers – so as to reduce advertising costs and increase customer acquisition (and later retention).
There are 3 ways that messages can be relayed at minimal or no cost.
1. Face to Face Direct Marketing – visiting potential customers at their place of residence (check local law to see if this allowed where you reside)
2. Internet Marketing – having even a basic website that has some traffic coming to it – is better than having no website – there is more chance of attracting/retaining customers.
3. Word of Mouth/Email – Have you ever told someone about a product or service that you’ve had a good experience with? Whether you do it by telling someone or emailing them, it’s a recommendation from a positive experience.
As advertising budgets decrease and competition increase the use of the above methods of marketing are simply put “the way forward”.

What about me? There are many ways for you to market online, you can market other peoples products (be an affiliate). You could even create your own product or service (maybe you already have one). The first thing to have a basic website; best of all – you don’t need to hire anyone – these techniques can be learnt for little or no cost.

I came across a course that taught me to build my own website – in under a week I learnt what I thought would take at least a year at college. There are various things on this course that interested me; I’m not going to get into the exact content – the BEST thing for me was that everything was SHOWN to me – step by step. I’m sure you’ll agree – that’s the best way for people to learn something new.

If you want to open more doors in terms of potential income and satisfaction then Internet Marketing might just be your ticket!

Kaval Patel

These secrets can be learnt by you at
http://www.internetmarketingsecrets4u.com/.


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Haven’t you heard that word of mouth marketing methods work? In fact, according to

Posted on September 19, 2010 by admin

research, well over 75% of the most effective methods of marketers actually use word
of mouth marketing, which, for the purposes of this article I shall refer to as WOM.

So, you want to start a WOM campaign. The first thing you need to do is to have a
goal for your WOM campaign. I can immediately think of a few reasons why you might
want to do this:

#1 – Generate leads. This is probably easy to do if you have a few bonus products in
hand. Giving free things away to people definitely will encourage them to think of a
few people whom you can can refer to you for the same thing.

All you need to do is get an autoresponder message set up so that they can forward
you the email addresses of the people they’d like you to contact.

#2 – Generate affiliates. Okay, this one is a little easier, but you will have to
educate the affiliates you build. WOM for affiliate marketing is great because now
you have an army of people who are incentivized to market on your behalf.

#3 – Convert into sales. For this to happen, you definitely need to create a lot of
testimonials in order to create the buzz. This approach will then get other people
talking about the quality and the level of "must-haveness" of the product
you are promoting.

#4 – Build credibility. This approach will help solidify your brand in the long run,
so you will most likely have to have points of proof that people will talk about and
associate with you. This article, for instance is a way to generate credibility
because you are reading it in the first place!

#5 – Retain current subscribers. Few people would have heard of this, but sometimes,
your current list of subscribers need perks to keep them ‘alive’ and warm. Send them
freebies or get a campaign going to increase the buzz amongst them. I have monthly
events where different people actually get together and meet each other and chat so
that they know who’s who instead of a nickname in a forum. This keeps people from
opting out of your mailing list!

#6 – Warm up for a product launch. When you want to do a product launch, you will
want to ensure that people are ready for you. How can you do this? Well, all it
takes is to create more buzz. Warming people on a list also takes time, but the
sequence in which you do it is important. With this goal in mind, you can already
think of some ways to get your list of people excited, talking to each other and
involving themselves in a discussion.

Once your goal is clear enough for you, it will be far easier to keep track of your
results. After all, without a clear direction, you won’t know how far you need to
go, or what you are aiming for in the first place.

I’ve created an initial list of Word of Mouth Marketing Methods that you can find on
my internet marketing blog. So far, it lists 20, but I’ll be working to enhance it
to around 101 or beyond. The marketing methods themselves are not as important as
the way in which you use them.

To find out more about word of mouth marketing methods, just go to
http://internetmarketingsingapore.com/blog/category/word-of-mouth/


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